Kimberly Clark Paper Towel
February 11th, 2012 | Published in Uncategorized
Kimberly-Clark de Mexico (KCM) is the leader in consumer products and health care staff and family, inside and outside the home. We are a Mexican company that operates continuously for over 50 years and has played an important role in our country as a source of employment. With eight production plants employ over 7 000 direct employees and over 10 thousand indirect jobs, driving a large number of chains that benefits thousands of Mexican families. Kimberly-Clark de Mexico has played an important role in the introduction and development of consumer products in the Mexican market. We offer products that have significantly improved the quality of life for people as they are, diapers for children and seniors, toilet paper, sanitary napkins, wet wipes, facial tissue, napkins and kitchen towels, among others. Our products are essential to meet basic needs of daily life of Mexicans, so we provide the highest quality brands such as:. Huggies Peruvian citizenship is willing to invest up to 10% more care and beauty items, because the good economic fundamentals has resulted in Peru have people to have more sophisticated tastes. According to market research firm Kantar Worldpanel, spending on personal care products rose 10% between January and September 2011 and adding more products to your cart. According to this study, Peruvian consumers increased their spending by purchasing basic products like toilet paper and toothpaste. The female population spends more on pads and the general consumer goes a little over your budget when buying soaps and conditioners, among others. They also incorporate things like sunscreens, body lotions, hair creams and fragrances. "The increase in spending and the acquisition of new products not only be explained by greater availability of resources, but also the variety of products that the industry offers. This growth has played an important role inside the country, "said Ricardo Oie, a researcher at Kantar Worldpanel. Blanca Quino Favero, CEO of Kimberly-Clark Peru, explained that the greatest net losses last year to purchase toilet paper, pretty basic product in the basket of care, is explained by two factors: first, increases in prices that occurred between September 2010 and July 2011 by rising input costs, secondly, because the process of manufacturing the product that had not been transferred to the sales price, and value added products generate a better perception by the public. "Thus introduced to the market of the three-leaf toilet paper that provides a perception of softness through Kleenex brand and relaunch of soft Jumbo (or" green "as consumers know), as new technology micro-fabric, provides much more smoothly, "said CEO of Kimberly-Clark Peru. Despite this increase, Ricardo Oie said that this increased spending also has been due to bigger and better promotions in supermarkets. "Over the past year we have seen promotions and pay rate is three two. This has also encouraged consumption. " Within the spending in the category of feminine protection has been an increase in line with the dynamism shown by this category-which includes the pad, protectors and pads, at the beginning of last year. According to Blanca Quino, this is because there is a segment of women who do not conform with commodities and seek higher functional benefits, but also products that do enhance their femininity. Despite this, in September 2011 the consulting CCR released in relation to sanitary napkins, market penetration is about 80.3% in urban areas. That is why Gustavo Kanashiro, Sancela manager (company that imports the brand We) pointed out that per capita consumption of this product is less than 100 units per year. The conclusion is that this category is a big market to be addressed. Another edge that has the personal care sector has increased and now is that kimberly clark paper towel consumers not only buy shampoo, but also supplement it with conditioners and creams for the hair. Ricardo Oie, Kantar Worldpanel, said the increase, both in spending and in market penetration of these products-is that the companies have diversified their supply "and have launched an exclusive line for men. Before the men used shampoo in the house, now there are lines as conditioners, creams and gels thought of them, "he said. Javier Benavides, manager of the category Beauty and Care Men Protect